As part of Breast Cancer Awareness Month in October and our partnership with iHeart Media as the official media partner for our 100-Year Anniversary, Ada participated in the Sista Strut Breast Cancer Walk. Sista Strut aims to highlight issues surrounding breast cancer in women of color, heighten awareness, and provide community resources. In addition, Ada staff were encouraged to wear pink every Friday in October to honor co-workers and loved ones who have fought and/or survived cancer.